Nice guys knew it, now two studies have confirmed it: bad boys get the most girls. The finding may help explain why a nasty suite of antisocial personality traits known as the "dark triad" persists in the human population, despite their potentially grave cultural costs.
The traits are the self-obsession of narcissism; the impulsive, thrill-seeking and callous behaviour of psychopaths; and the deceitful and exploitative nature of Machiavellianism. At their extreme, these traits would be highly detrimental for life in traditional human societies. People with these personalities risk being shunned by others and shut out of relationships, leaving them without a mate, hungry and vulnerable to predators.
But being just slightly evil could have an upside: a prolific sex life, says Peter Jonason at New Mexico State University in Las Cruces. "We have some evidence that the three traits are really the same thing and may represent a successful evolutionary strategy."...
אזהרה: מי שלא קרא את הספרים הרלוונטיים עלול ללכת לאיבוד בפוסט הזה. ליתר ביטחון קחו חבל, או פנס, או לפחות קצת פירורי לחם לפני הכניסה.
"יש עוד דבר אחד שצריך להיאמר. נניח שבאמת רק חלמנו, או המצאנו, את כל הדברים האלה – עצים ועשב ושמש וירח וכוכבים, ואת אסלן עצמו. במקרה זה, הדבר היחיד שאוכל לומר הוא שהדברים המומצאים נראים לי חשובים לאין ערוך מן הדברים האמיתיים. נניח שהמכרה האפל הזה שאת קוראת לו ממלכתך הוא באמת העולם היחיד. אם כך, הוא נראה לי עולם עלוב מאוד. אם חושבים היטב, זה דבר מגוחך. אם את צודקת בדברייך, איננו אלא תינוקות הממציאים משחקים. אבל ארבעה תינוקות המשחקים יחד במשחק יכולים להעמיד עולם משחק המרוקן את עולמך האמיתי מכל תוכן. זו הסיבה שאוסיף לדבוק בעולם המשחק. אני לצדו של אסלן, אפילו אין כל אסלן שיעמוד בראשו. בכוונתי לנהל חיים נרניניים ככל שאוכל, גם אם אין כל נרניה בנמצא. לפיכך אני מודה לך מאוד על ארוחת הערב, ואם שני האדונים והגברת הצעירה מוכנים, נעזוב את חצרך מיד ונצא אל תוך האפלה, לבלות את חיינו בחיפושים אחר העולם שמעל. חיינו בודאי לא יהיו ארוכים במיוחד, אבל האבדה תהיה קטנה מאוד אם באמת העולם הוא מקום עלוב ומשעמם כפי שאת טוענת".
הציטוט הזה, מכס הכסף של ק.ס. לואיס, יופיע על המצבה שלא תהיה לי. במפתיע, רק השבוע קראתי לראשונה את הספר הזה, החמישי בסדרת נרניה. ובעצם עד לפני שנה בערך, כלומר עד הפוסט הזה של דורה, הצלחתי לא לדעת איך בדיוק הסדרה נגמרת. אפילו שהיו בילדותי שנים שלא משנה באיזו שעה היו מעירים אותי, התשובה לשאלה איפה אני הכי רוצה להיות עכשיו ולנצח הייתה תמיד נרניה. חיכיתי וחיכיתי לשלושת הספרים שאחרי המסע בדורך השחר, אבל כשהם תורגמו סוף סוף לעברית, אני כבר עברתי הלאה.
המסלול המקובל הוא להעריץ את נרניה בילדות, ואז להתבגר ולזהות את המיתולוגיה הנוצרית שלואיס שכפל בספרים ולכעוס עליו נורא. את המסלול המקובל הזה לא עברתי. מה אכפת לי שבנרניה מהדהדים אותם מיתוסים ארכיטיפיים שמהדהדים בנצרות? הרבה קוראי פנטזיה מבינים בבוא היום שהעולמות הדמיוניים שבספרים הם ייצוגים של עולמות בנפש. שהמפות של נרניה ווסטרוס וארץ ים מייצגות את הגאוגרפיה של הנשמה. למי אכפת אם גם מתי ופאולוס ולוקאס שרטטו את המפות האלה?
אבל המפה של לואיס מסולפת, צורח הקורא המפוכח. זאת מפה דתית, ואיך את, ששום דבר בחיים שלך לא מתקרב לדת ממטר, יכולה לסבול את ההטפות הנוצריות שלו? התשובה שלי לזה היא התשובה של ויטגנשטיין: שברמת הפרט לא משנה איזו חוברת הדרכה לחיים מונחת מתחת לכרית שלך, משנה רק איך את פועלת על פיה. ההיסטוריה הכללית והאישית שלי מלאה דוגמאות של רודנים חילונים ושל אנשי חן-וחסד דתיים. אני לא מסתכלת בקנקן, הוא לא מעניין. בתוך ספרי נרניה מצאתי משהו חשוב יותר, משהו שהיה בלון החמצן הסודי שלי במשך קרוב לעשר שנים: התקווה שיש מקום אחר, שהעולם אינו תחום בגבולות המציאות הפרוורית הקטנה והמחניקה שבתוכה גדלתי. גם היום, כשאני כבר "גדולה" ויכולה לזהות בציטוט שלמעלה לא רק את הדי משל המערה אלא גם את הנימה הניאו-אפלטונית הנוצרית שנשמעת בו, אני חותמת עליו בשתי ידיים. אם אין מקום אחר, אם העולם הוא באמת מקום עלוב ומשעמם כפי שטוענת מלכת ארץ תחתיות ועמה כל אבירי החולין והרציונליות, אז באמת לא תהיה זו אבדה גדולה אם התקווה הזאת תקצר את חיי.
ועדיין. בנרניה יש לא רק הרפתקאות מופלאות וחיות מדברות ואסלן. יש בה גם כוחות רעים ואפלים, או לפחות כוחות שלואיס מתאר כרעים ואפלים, ולמרבה אי הנוחות הכוחות האלה מזוהים באופן די גורף עם כל סימן של יצריות, שאפתנות אישית וקריאת תיגר על הסמכות העליונה, המיטיבה והכל-יודעת שמייצג אסלן. ומה שמדאיג במיוחד מבחינתי, הכוחות האלה מזוהים כמעט בלעדית עם ההתגלמות של התכונות האלה בדמויות נשיות. יותר מפעם אחת מופיעה בנרניה אשה דמונית שמנסה להדיח את הגיבורים התמים, לערער את אמונתם בנרניה ולצמצם את עולמם לתחומי המציאות הקודרת שיצרה סביבם. בכס הכסף לואיס מגדיל לעשות ונותן לאשה הזאת דמות של נחש ענק.
המסר ברור: אי אפשר לחיות גם במציאות החושית, או יותר נכון החושנית, וגם במקום האחר שנרניה נותנת. מי שרוצה להיות בנרניה צריך לוותר על מדוחי האשה הפתיינית, המינית, ובטח ובטח שאסור לו להיות בעצמו אשה כזאת. צריך לבחור, ובסופו של דבר מדובר בבחירה בין נרניה לבין החיים בעולם הזה. איך זה נגמר בסוף כולם יודעים.
את המסר הזה לא ראיתי כילדה ואפילו לא כנערה. מה שלא אומר שהוא לא השפיע עליי. ובניגוד למסר הדתי, זה אינו מסר שאני יכולה לפטור כמטפורה שיש לה גם פירושים אחרים. כי גם אם נניח שהמרחב של נרניה הוא מרחב הנפש, ושאסלן במרחב הזה אינו קולה של סמכות פטריארכלית דכאנית אלא קול המצפון והכמיהה לפשר נעלה יותר לקיום שלי, אני לא מצליחה לחשוב על שום פירוש שלפיו הדמוניזציה של האשה היצרית, החזקה והשאפתנית אינה דמוניזציה של הנשיות בפרט ושל היצר, המין והתשוקה בכלל. ואם זה כך, אז המקום שאליו ברחתי בילדותי כדי לנשום גבה ממני מס כניסה גבוה מאוד: הוא דרש ממני להתכחש ליסודות היצריים והנשיים בנפש שלי, ובמובן חזק להתכחש לחיים עצמם.
את הפסקאות שיבואו בהמשך אני כותבת בהיסוס. אני מהססת כי אני לא בטוחה שאפשר לחזור לבית המקדש של הילדות, לפרק ולהשמיד את היסודות המרעילים ולהשאיר רק את היסודות המחיים והבריאים. אני לא בטוחה שאפשר בכלל להפריד בין היסודות האלה. יכול להיות שהיסוד המרעיל הוא בעת ובעונה אחת גם היסוד המחייה, או זה שנתן חיים בעבר. ייתכן שהעוצמה של המיתוס, היכולת שלו להחזיק לנו את הראש מעל המים, נובעת בדיוק מכך שהוא משווה הוד להיבטים האפלים והדכאניים של העולם שנקלענו אליו. ייתכן שנרניה נתנה לי כוח לחיות מפני שהיא הבטיחה לי שתמיד ישנה האפשרות למות.
ובכל זאת אני רוצה לחפש דרך לשמור על הנאמנות לנרניה בלי לחתום על החוזה שמכריח אותי לרמוס את כל מה שיצרי ונשי אצלי. אז אני חוזרת אחורה בזמן, והולכת אל המורה הקדמון של לואיס, אל אפלטון.
בדיאלוג המשתה, אולי היצירה הכי יפה של אפלטון בפרט ושל הפילוסופיה היוונית בכלל, סוקרטס מתאר חוויה כמעט מיסטית של מפגש עם כוהנת בשם דיוטימה (שים לב לואיס, אשה!), שמלמדת אותו כיצד האהבה הארוטית לגוף היפה הקונקרטי היא נקודת הפתיחה של תהליך עידון והתעלות שסופו האהבה הטהורה ליופי המופשט, ליפה כשלעצמו. לכאורה התהליך שדיוטימה מתארת הוא חד כיווני, שכן אחרי שהאוהב מכיר את היפה עצמו, שהוא מקור היופי של כל הדברים היפים שלמד להכירם תוך כדי התהליך, אין לו שום סיבה לחזור אחורה אל הגופים הקונקרטיים שהציתו בו את התשוקה ליופי. למה לחזור לחיקויים אחרי שראית את האורגינל? למה לחזור לאנגליה של הבליץ ובתי הספר הפרטיים האכזריים אחרי שהיית בנרניה? למה להישאר בארץ תחתיות אם אתה יודע שלמעלה יש שמש ואדמה ועצים ופאונים ודריאדות?
ובכל זאת במשל המערה אפלטון מחזיר את הפילוסוף למטה, לעולם המוחשי, עולם הצללים והחיקויים, כדי שימצא בו אנשים כמוהו, ינתק את השלשלאות שלהם ויפנה את מבטם אל האור ויעזור להם לטפס למעלה אל השמש. אחת השאלות הלא פתורות של שנה א' בפילוסופיה היא למה הפילוסוף של אפלטון חוזר למערה, למה הוא לא נשאר להתבונן ביופי העליון שדיוטימה מתארת. למה לחיות אם המוות יפה כל כך.
לא נראה לי שהפילוסוף חוזר למערה כדי להושיע אחרים. אני, בכל אופן, לא הייתי חוזרת בשבילם. לדעתי הפילוסוף חוזר למערה בשביל עצמו. הוא חוזר למערה כי בסופו של דבר ההתבוננות האינסופית ביופי המופשט היא עקרה ומשעממת. כמה אפשר לרקוד עם פאונים ודריאדות? הארוס האמיתי אינו שוכן בסוף המסע אל ההפשטה אלא בתהליך עצמו, במאבק, בליקוט ניצוצות היופי מתוך קליפת החומר. הפילוסוף לא באמת עוזב את הגופים היפים כדי לראות את היופי עצמו: הוא לומד לראות את היופי עצמו בגופים היפים, כל פעם מחדש, והלימוד המתחדש הזה משמר את הארוס, את התשוקה ליופי, כנוכחות חיה בקיום שלו. לא חייבים לוותר על היצר והתשוקה המינית כדי לזכות בנרניה. למעשה התשוקה המינית, היצרית, היא עצמה התשוקה לנרניה, והיצר הוא זה שמביא אותנו לנרניה כל פעם מחדש. אם תרצו יש כאן גרסה אופטימית של המיתוס הסיזיפי: במקום שסיזיפוס יסיים אחת ולתמיד את משימתו ואז ישקע בקיום מנוון של התרפקות על נעוריו הסוערים והמיוסרים, הוא מחדש שוב ושוב את העבודה שנוסכת בקיומו משמעות ועניין.
ומה בקשר לתשוקה למוות? כי בכל זאת, התהליך שדיוטימה מתארת, גם אם אינו חד כיווני וחד פעמי, הוא תהליך של הפשטה, כלומר פרידה מהעולם החומרי, המוחשי, החי, או לפחות פרידה מההיבטים החומריים והמוחשיים של העולם הזה. פרידה מהחיים. ואם כך הרי שגם אם הצלחתי ללכד את היצר עם התשוקה לנרניה, יוצא שבסופו של דבר לא הוכחתי אלא שהתשוקה היצרית היא עצמה התשוקה למוות.
טוב, עם המסקנה הזאת אני יכולה לחיות. לא צריך להיות נערת אימו גותית כדי להאמין שאם אתה לא מת כמה פעמים במהלך חייך, כנראה אתה לא באמת חי אותם.
1-2-3…Now open your eyes and see.
I just came across this wonderful game tonight while I was surfing the internet. All you have to do is dare and just guess the right logo design for well-known brands because no great discovery was ever made without a bold guess…
Ladies and gentleman, boys and girls,
I’m acutely aware that I owe you and podgram and a new blessay. It’s been weeks and possibly months since I last offered you anything.
The thing is, I’ve just returned from America, having finished an epic documentary series on every single state. Having arrived back in Britain, I have hit the ground running and have spent the past eight weeks writing a book on the series plus I’ve been filming a new series of QI here in London.
In the meantime I gave a speech about the BBC and the future of broadcasting recently and for the moment, what I spoke about is all I can offer you. Please stay tuned for in the coming weeks I will have a new podgram plus news on exciting developments for the next version of Stephenfry.com.
The Future of Public Service Broadcasting
Some thoughts
Stephen Fry
Before I can even think to presume to dare to begin to expatiate on what sort of an organism I think the British Broadcasting Corporation should be, where I think the BBC should be going, how I think it and other British networks should be funded, what sort of programmes it should make, develop and screen and what range of pastries should be made available in its cafés and how much to the last penny it should pay its talent, before any of that, I ought I think in justice to run around the games field a couple of times puffing out a kind of “The BBC and Me” mini-biography, for like many of my age, weight and shoe size, the BBC is deeply stitched into my being and it is important for me as well as for you, to understand just how much. Only then can we judge the sense, value or otherwise of what I am saying.
It all began with sitting under my mother’s chair aged 2 as she (teaching history at the time) marked essays. It was then that the Archers theme tune first penetrated my brain, never to leave. The voices of Franklin Engelman going Down Your Way, the women of the Petticoat Line, the panellists of Twenty Questions, Many A Slip, My Word and My Music, all these solid middle class Radio 4 (or rather Home Service at first) personalities populated my world. As I visited other people’s houses and, aged 7 by now, took my own solid state transistor radio off to boarding school with me, I was made aware of The Light Programme, now Radio 2, and Sparky’s Magic Piano, Puff the Magic Dragon and Nelly the Elephant, I also began a lifelong devotion to radio comedy as Round The Horne, The Clithero Kid, I’m Sorry I’ll Read That Again, Just A Minute, The Men from The Ministry and Week Ending all made themselves known to me.
This was a world in which the BBC had a cosy and almost complete monopoly of radio. There were things called pirate radio ships, about which Richard Curtis has just written a feature film I believe, and these gave rise to Radio 1 and a whole generation of disk jockeys, but this was pop music, something that frightened and upset me then and frightens and upsets me now. That’s not generational, I’m from an entirely pop-literate, pop-loving generation, it is personal. For me comedy was all I wanted, whether in the surreal world of Goon Show reruns, the insinuendo-laden filth of Kenneths Williams and Horne, or in the grown up wit of Frank Muir and Dennis Norden. Many of the names that meant so much to me are now all but forgotten by the general public: Steve Race, Ian Wallace, Anthony Quinton, John Ebden, James Cameron, Kenneth Robinson. And in the past few years a cruel swathe has been cut through the once lush grass of great radio personalities: Alastair Cooke, Linda Smith, John Peel, David Hatch, Ned Sherrin, Alan Coren and finally, I was only yesterday at the funeral of the great Humphrey Lyttleton. Maybe this cruel swathe will be used as an excuse radically to reinvent radio. Radio 4 in particular is radically reinvented every five years or so, fortunately with no result whatever. Radical reinvention is not something that comes naturally to the British institutional mind. Indeed if you have an institutional mind, a change of stationery is seismic and upsetting enough to qualify as root and branch restructuring. Thus, altering the time slot of Woman’s Hour, allowing Gardeners’ Question Time to be independently produced and other such cosmic storms have constituted the radical and fundamental changes to Radio 4 that have allowed it slowly to evolve over the decades, matching and paralleling its core audience and providing a service so incomparable in its variety and quality as to be an actual reason for some to live in Britain. But it is ‘only’ radio: necessary to its survival has been the fact that the Associated Press, media tycoons and the political classes don’t care that much about it. Thus it has thrived. Thriven. Throven. Bethrived. I have to turn now to TV.
I may have grown up just as the Golden Age of Radio had passed, but the Golden Age of Television, that grew with me. When I was 7 my parents moved house. Well, we all moved house as a family, I don’t mean my parents left me behind, though who would blame them if they had? We owned, in those days, a television that disguised itself as a mahogany drinks cabinet, in the way they did – and they were never called just televisions, by the way, they were television sets. This one’s screen was, of course, black and white, it boasted one channel, the BBC (what we’d now call BBC1) and had a knurled volume knob in dark brown Bakelite. The set smelled the way dust always did when it was cooked on Mullard valves as they warmed up. It slid about on castors and had doors that closed with a satisfactory snick as a ball bearing rolled into its slots to secure it. The week before we moved, the BBC started a new drama, starring William Hartnell. An old man, whose name appeared to be Grandfather or the Doctor, had a police phone box of the kind we saw in the street all the time in those days. It turned out to be a magical and unimaginably wonderful time machine. My brother and I watched this drama in complete amazement. The first ever episode of Doctor Who. I had never been so excited in all my life. A whole week to wait to watch the next instalment. Never have seven days crawled so slowly by, for all that they involved a complicated house move from Buckinghamshire to Norfolk. A week later, in that new house, my brother and I turned on the good old television set in its new sitting room, ready to watch Episode 2. The TV had been damaged in transit and was never to work again. We missed that episode and nothing that has transpired in my life since has ever, or could ever, make up for that terrible, terrible disappointment. There is an empty space inside me that can never be filled. It is amazing neither of us were turned into psychopathic serial killers from that moment.
The years passed and brought with them for children Blue Peter, every Oliver Postgate from Noggin the Nog to Ivor the Engine by the way of the Clangers and Bagpuss. Mr Benn, Play School, Play Away, Rent-a-Ghost, Grange Hill and the Multi Coloured Swap Shop. How lucky our generation was. How spoiled. ITV played its part, of course it did, with Magpie and How and much else. This was a period of revolutionary drama from directors and writers such as Alan Clarke, David Mercer, Kenneth Loach, Mike Leigh, Alan Plater, Michael Apted, Stephen Frears, Dennis Potter. Play of the Month, Play of the Week, Play for Today. Cathy Come Home, Edna The Inebriate Woman, Pennies From Heaven, I Claudius, Tinker Tailor. Popular drama from Z Cars to Colditz. And comedy: Peter Cook and Dudley Moore, Monty Python, Up Pompeii, The Goodies, Dad’s Army, Dick Emery, Morecambe and Wise, The Likely Lads, The Two Ronnies, Porridge, Reggie Perrin, Fawlty Towers. … ITV gave us Rising Damp, and those definite article ITC adventures from Monty Berman and Dennis Spooner: The Avengers, The Champions, The Adventurer, The Baron, Man in a Suitcase, The Prisoner, The Persuaders, The Protectors and of course The Sweeney and The Professionals. And during this time BBC 2 had arrived and with it Civilisation, The Ascent of Man and the full realisation of its first controller, David Attenborough, as the world’s natural historian.
A succession of progressive, imaginative, tolerant, liberal in the loosest sense, and amiably hands-off TV executives from those legendary BBC Chairmen, Hugh Carleton-Greene and Lord Hill, downwards had created, or presided over, a cultural revolution of astounding depth, variety, imagination and dynamism. And then, just as I was leaving prison, starting simultaneously my period on probation and at University, the way you do, the wind changed and Margaret Thatcher, the new Mary Poppins, descended into Downing Street, with new medicines for us to take, but very few spoonfuls of sugar to help them go down. I am not going to blame her or make political points. The wind had changed and she blew in with it and would one day be blown away by another change. But here she was and fundamental questions were asked, genuinely radical unthinkable thoughts were thought in an age of privatisation and anti-dirigiste, anti-statist conservatism.
The first few years of that long administration in fact changed nothing. Her government was busy with a terrible recession and the Falklands war, fighting miners, that kind of thing. During exactly this time, I left University and began on what, for want of a better word, I shall call my career.
Comedy was my point of entry into television. Comedy had been my rock and roll as a child and now I was allowed to do it for a living. There is an argument that comedy is a greater public service than any other genre of art or culture: it heals divisions, it is a balm for hurt minds, it binds social wounds, exposes real truths about how life is really led. Comedy connects. The history of BBC comedy in particular is almost a register of character types, a social history of the country. Hancock, Steptoe, Mainwaring, Alf Garnett, Basil Fawlty, Baldrick, Victor Meldrew, Alan Partridge, Ali G, David Brent, the matchlessly great General Melchett – it is much harder to list character types from serious drama who have so penetrated the consciousness of the nation and so closely defined the aspirations and failures of successive generations. A public service broadcasting without comedy, is in danger of being regarded as no more than a dumping ground for worthiness. Seriousness is no more a guarantee of truth, insight, authenticity or probity than humour is a guarantee of superficiality and stupidity. Angels can fly because they take themselves lightly.
Meanwhile, back to history, for a moment. What was happening to broadcasting during the time I was cutting my comedy teeth? In drama, the word “play” had been all but banned. It was Film Four and Screen Two. The multi camera studio drama, such as I Claudius, had become a thing of the past, the way led by Brideshead and other single camera filmed pieces. ‘Yoof’ TV made an appearance thanks to Planet 24 and Janet Street-Porter and the Peacock Report appeared.
The Peacock Report, referred to by broadcast professionals in that way they have, as Peacock, came less than ten years after the Annan Report, which the great Noel, Lord Annan had submitted to parliament in 1977. Annan had been the first to detect a caterpillar in the perfect garden salad of the BBC’s golden age. He thought television as run by ITV and the BBC needed a shake up, it lacked a kind of diversity, plurality and edge, all happily unfamiliar words in those days. For the first time the founding Reithian tenets of authoritative patriarchal broadcasting were challenged: the de haut en bas principle in which the educated producer, presenter, writer knew what was good for the country and for the audience was under fire. The first and most direct result was Channel 4 three or four years later, specifically charged to speak for minorities and sections of society who did not want to be spoon-fed by the supercilious educated classes. The arts and documentaries, drama and comedy were still presented but in a kind of punked up style, all attitude and in-yer-face. TV went from Oxbridge to concrete, missing out red brick altogether. But the words ‘radical’ and ‘reform’ meant something quite different to a new and ideologically fired government and so in 1986 a new report emerged: Peacock.
Here was a report that really delivered a blow to the BBC’s solar plexus. Peacock began to foresee the possibility of digital diversity on an unimagined scale, it also put forward the ideas of a consumer-led, market driven broadcasting world, one in which the very principles of a licence fee funded public service broadcasting system would naturally be seen as obsolete. This suited the tenor of the times: deregulation, privatisation and a rigorous dismantling of the frontiers of the state – it was happening in the city and in industry and the utilities, why not broadcasting? The BBC, long seen as harbouring tendencies and personnel that were socialistic at best, Marxist at worst, was suddenly no longer a secure and unassailable acropolis. It was no secret that Norman Tebbit and some of the more fundamentalist free-marketeers and red-baiters of the administration would have been very happy indeed to dismantle the entire structure of the BBC. Peacock prevaricated and the charter appeared safe, but at a great price. Nothing would ever be the same again, the old certainties were dead and the harsh realities of capitalism arrived at Wood Lane and Portland Place. Whole departments were razed and working practices abolished, and something called an internal market was put in place. Radio Times was outsourced, the permanent make-up staff went, engineers, editors and set-designers were suddenly out of a job. Twenty-five percent of the BBC’s output was commanded to be produced from outside sources and a whole new independent sector was born. Companies like Hat Trick and Talk Back achieved almost instant success. Peter Bazalgette, who had been a typical BBC producer, starting life as a That’s Life researcher, then making Food and Drink and other such innocent programmes, started on the path that would lead him to Endemol and unimagined reach and riches. Men and women who had spent their whole lives dreaming up formats and broadcasting ideas as part of their job, suddenly had those ideas outside BBC premises, in their own time, because producers could now become entrepreneurs. There was money to be made and such a thing as loyalty to this new BBC was now a preposterous idea. The smell of Hugh Wheldon’s pipe smoke and tweed was finally expelled from every office, every corridor and every meeting room in the BBC. But at least the charter was safe, the licence fee was safe and the radio stations and the World Service and the general face and form of the BBC were safe and familiar. There was still Blue Peter and the Cup Final and Only Fools and Horses. The spinning globe and the logo were outsourced to Lambie Nairn, but the Beeb was still alive. David Attenborough and Bristol continued to make outstanding natural history programmes, the BAFTAs and Emmys continued to roll in for the innovative new drama and comedy.
And now … well, we know what has happened since. Satellite, digital TV, Freeview and now Freesat, the Internet and mobile telephony, BBC iPlayer for the iPhone, Mac and PC, a plethora of outlets so vast, complicated and fast-moving that audience numbers for traditional TV have plummeted. 3 million is now considered a good rating for a BBC 1 drama. Meanwhile of course ITV has morphed into a new kind of entity, more answerable to shareholders than ever before and Channel 4, always an uneasy hybrid of public duty ideals and free market commercialism, is finding it hard not to descend to freak show documentaries: “The Man With a Nose Growing Out of His Bottom”, “The Girl With Fourteen Nipples” and that kind of embarrassment for all concerned. So much so that C4’s very existence and right to continue is being questioned.
And we have a BBC that broadcasts through four major adult channels and a number of cb bb bb cb children’s channels, it has a news channel, a parliamentary channel, an HD channel (on which you will be able to watch this on Saturday!!!) . It also has a news channel in the form of its news.bbc.co.uk website, one of the most popular in the world. It has the iPlayer on its site too, streaming content to UK users only. But hell, there’s ways round that. Streaming? Hardly: anything that can be played on your computer can be stored on it and shared. A digital copy is a perfect copy. Once on the net it’s out there and will be bit torrented and Limewired and Gnutella-ed and otherwise P2P distributed. The BBC is making a lot of enemies giving away free programmes to an internet that everyone else is trying to “monetise”; at the moment it’s relying on the fact that you have to be slightly dorky to record from the iPlayer, but believe me that will change. It will soon be the work of a moment for my mother to get an iPlayer programme off her computer and onto her iPod, iPhone, or whatever device she chooses. In its digital doings, from interactivity through to HD and online resources, the BBC has been pretty much in the forefront of development, but also in the forefront of annoying those without its advantages.
Meanwhile I have continued to enjoy a happy career as actor, performer, broadcaster documentary maker and now, with an independent production company of my own, producer, so it is clear that I have had nothing to complain about: the old system was easy for my benighted Oxbridge self and the new system has worked for me too. I may be white and middle class, but hey, I’m gay and Jewish, so all kinds of minority compliance boxes are ticked by my very presence, aren’t they? Well do gay and Jewish don’t count as minorities in this business? Do you remember that scene in Mel Brooks’s To Be Or Not To Be. He and his wife Anne Bancroft play, if you remember, a theatrical couple in Poland at the outbreak of the war. As the Nazis move in more members if his company get taken away. One day his wife’s rather camp dresser, Sasha disappears. Brooks’s character really loses it. He slams his palm into his fist. ‘Enough is enough. First the Jews, then the gypsies, now the faggots. Don’t they realise that without Jews, gypsies and faggots there’s no such thing as show business?’
Anyway the point is … The point is I have of course, a kind of vested interest in the status quo. Or if not the status quo, it might easily be seen that any view I have about broadcasting is that of an insider. A member of the Oxbridge cosa nostra, the gay cosy nostra and indeed the kosher nostra. An insider moreover, who even if he had never stepped into broadcasting would, by virtue of that upbringing I told you about, be destined always to have in his heart a huge place for public service broadcasting as exemplified by the BBC.
And we most of us, looking around this room, have this problem, don’t we? We are likely, whatever our professions, to have an attachment to the kind of broadcasting we grew up with, a fierce pride in the staggering history of quality and innovation that has characterized British television and radio for fifty years. A pride, a sentimental loyalty that causes us to raise our well modulated, well educated voices loudly against any perceived barbarians at the gates. At a price, we saw off the Tebbit and print media attacks on our ramparts, a price that included many of us becoming extremely rich – damn you capitalism! – and now there is another attack imminent, at least a new report is beating its wings above us and stirring the air once more. And so once more we have to think not of how things have gone on, and how they are going on, but how they will go on. The future beckons. What will happen. As Neils Bohr, the great Danish physicist once said, “prediction is very difficult, especially about the future.”
This new report is not from a grand panjandrum like my lords Annan or Peacock, but rather – o tempora o mores – it is an Offcom Review of Public Sector Broadcasting. A new kind of cat has been put among the pigeons. There is nothing ideologically gross for us to moan at, nothing personal, philistine or crassly commercial to deprecate with elegant disdain, but a simple honest proposal. If we still want the broadcasting landscape in this country to be dominated by grand mountains and valleys of quality programming that can inform, entertain, educate and enlarge the horizons of the British viewer then perhaps we should accept a new ‘model’ for the financing and husbanding of such a landscape. Let the income from the licence fee now be shared amongst the BBC and its rivals. Let it be sliced, as the jargon has it.
Wow. A beguiling thought. Neat. And how appealing to our political masters. The Blairite/Brownite benisons of public/private interbreeding can be allowed to combine with the wholly reasonable recognition that in this fierce new world of rich-spectrum, multiple-bandwidth broadcasting, resources must be shared – all must be allowed to wet their beaks.
I said earlier that Peacock ‘prevaricated’ in not creating a wholly commercial landscape; it might be truer to say that the BBC won part of the argument back then because it was successfully proposed, by Andrew Graham and Gavyn Davies, inter alia, that broadcasting is a special case, that the rules of the market place don’t apply. As in the armed forces, coastal defence, policing and other fields, capitalism red in tooth and claw cannot be unleashed here. If we stopped husbanding the Yorkshire Moors or the Lake District the result would be weeds, scrub or desertification, not more efficient productive landscapes from Germany or South Korea providing consumer choice and real competition. If innovative, cutting-edge, new and risky programming is not subsidised, the weeds will blow in too. This was the argument and it prevailed. But. But it was ultimately an argument that applied to a spectrum poor, low bandwidth broadcasting world. Gavyn Davies and others were able to argue that there would be no real diversity and choice in a free market dismantling of the licence fee because it was not foreseen how staggeringly multifarious the technical possibilities of programme rediffusion, distribution, ownership and rights management would be twenty or so years later. Private competition meanwhile continued to hammer home its counter-message. ‘Actually the market does work, it only doesn’t work when it’s unfairly dominated by subsidised monoliths like the BBC. Take away their distorting effect on the market and all will be well. Choice and diversity will reign.’ I remember Hugh and I wrote a sketch in which I played a waiter who recognised a diner in my restaurant as a Tory broadcasting minister. I clapped him on the shoulder and told him how much I admired his policies of choice, consumer choice, freedom of choice. I then was horrified to notice that he had only a silver knife and fork for cutlery at his table. ‘No, no, they’re fine,’ said the puzzled politician. But my character the waiter raced off and soon returned with an enormous bin liner which I emptied over his table. It contained thousands and thousands of those white plastic coffee-stirrers. ‘There you are,’ I screamed dementedly at him, virtually rubbing his face in the heap of white plastic, ‘now you’ve got choice. Look at all that choice. They may all be shit, but look at the choice!’ The sketch ends with me trying to strangle him. Heavy handed satire perhaps, but that was how it looked to me we were in danger of going: thirty or forty channels but all filled with drek. Peacock had been made to see the danger of that too and the BBC’s unique funding model was safe – for the time being at least.
Meanwhile the free market is great, it has proved just how greedy for money even the most socialistic TV programme maker is – just watch them scrabble for the millions as their production companies are floated.
And as for broadcasting, well after a mad diversion of believing that it was all about distribution, every media boss now repeats the mantra Content is King.
‘We repent,’ they seem to be saying, ‘being a media boss is no longer about owning as many stations, networks, nodes, outlets and ports as possible – it’s about production, about making things. I see that now.’
‘Hurray,’ shout the programme makers, ‘finally you’ve understood. So, give us the money then.’
‘What money?’ say the media executives, ‘there is no money. We spent it all buying up companies and their back catalogues. We needed content in a hurry, because – in case you weren’t aware … content is king, you know.’
‘Doh. Hang on … but what about new content?’
‘Good lord no. Are you mad? Far too expensive.’
The arguments for keeping the funding structures in place might be considered compelling: despite everything, the BBC is still doing what it has always been charged to do. It actually makes programmes. It pioneers comedy and popular entertainment, it reveals some of our cultural heritage to us in the form of costume drama, documentary, history and science programming; it informs, educates and entertains, it tells us about the human heart and the cosmos, the wide globe and the narrow street, it responds to new technologies and still manages to retain some sense of being the nation’s fireplace.
If it were to be forced to turn commercial, who would benefit? How would consumer choice and quality be maintained? What systems overseas provide tempting paradigms to imitate? None. Let’s stay the way we are.
All of which is arguable when looking at the BBC alone. But Offcom has wider responsibilities of course, as does government. They must balance public provision with private competition across the whole of an industry of converging technologies and diverging missions. They look at the plight of ITV struggling with its miserable ever-widening Mr Micawber gap between expenditure and income and, specifically at Channel 4 with its ambivalent position as a commercial operator with an often countervailing non-commercial remit. How ironic. Channel 4 is the perfect example of the glories of private and public and yet far from freeing it up, it’s been hamstrung by its unique constitution. How can we ensure a healthy, post digital switchover future for such networks? Where will the funding come from?
And what about other private companies who want to invest in the fabulous opportunities offered by online broadcasting: how can they compete with the BBC and its unfair subsidy? The days of claiming that the market cannot work are over, and it’s time to look at broadcasting in a new way. Thanks to TiVo, Apple TV, Sky Plus, Elgato and other forms of personal video recorder, televisions are now audio visual retail outlets that know about and respond to the consumer. Real market choice is here, there is no national fireplace, the individual with his remote, connected as he or she is, has no stake in station loyalty, no interest in network branding: show them the list of content, in categories including action, adult, arts, children’s, documentaries, drama, films: in sub-categories and nested sub-sub-categories, special interest according to age, religion, ethnicity and sexuality – who says the market place can’t tick the boxes for plurality, diversity and inclusivity?
Control is – or soon will be – the consumer’s: there is no need for a front end branded One Two Three Four, whether BBC or ITV. No need for anything but content. And if you want content to be anything more, any scintilla of a soupçon of a hint more than what market forces demand, if you sincerely want content to be occasionally uplifting, ennobling, educative, innovative, top down, nourishing and of bountiful, beautiful benefit to Britain and its citizenry, then yes, absolutely, the only source of financing for that is the licence fee.
So long as the playing field is level, the market will take care of the set top boxes, the distribution systems, the digital pipelines to the audio-visual retail outlet that is the consumer’s television, while the licence fee can – if it must and likes the idea – pay for content that can’t pay for itself in the normal cut and thrust of the marketplace. And if Channel 4 wants to (or must because of its remit) make that kind of public service programme as well as Hollyoaks and The Girl Whose Breasts Talk German, then the licence fee should cover that as well. The days of the BBC as a national institution, hosting and front-ending publicly funded content are over. The mighty oak must have some of its branches lopped off to light in on the smaller trees around it. Public Service Broadcasting is now merely the management of licence fee monies: we don’t need a BBC for that, or rather the BBC we need is a slimmed down BBC. It doesn’t need to try to be all things to all people, it can concentrate on public service and leave the commercial populist programming to the private sector.
Wow! Radical. And tempting. Perhaps. Perhaps tempting. Not to me, I have to say, but then I am not Britain or an average Britain. This image of the consumer’s home as a kind of electronic bookshop, as outlined by media business guru Barry Cox, where we move from passive viewer to active consumer may seem beguiling to some, but actually we already know that model. We know it from hotel rooms and aircraft entertainment systems.
It’s technically doable, especially when cleverly finagled with PVRs, but is it broadcasting, is it, actually, what anyone wants? Well actually, it exactly isn’t broadcasting, it’s narrow-casting. But is it wanted? I don’t know, I can’t speak for Britain, I can’t second guess polls, though I can imagine how easily they will return the results wanted by either side, according to the way the questions are framed. “Do you want to see the BBC dismantled so that you have to choose and pay for all your programmes like a hotel room film menu?” NO. “Do you want to stop paying the licence fee and being forced to watch poncey documentaries and have access to thousands of films and saucy programmes at the click of a button?” YES. GIGO, as they used to say in the early days of computing: garbage in, garbage out.
But that is nothing, nothing to the real problem. Content. Production. Programme making. TV programmes suffer from the embarrassing necessity of having to be written and made. Unlike Yorkie Bars or tennis balls or mobile phones you can’t just gear up the machinery and stamp them out in perpetuity. Every damned new programme has to be developed, nurtured, and tried out. Relationships have to be forged with writers, performers, presenters and directors, failures have to be accommodated and accepted. How this is achieved in a brave new world of post switchover root and branch restructuring, I don’t know.
Even the most immoderately free market media analyst or commentator I have heard or read would concede that there is a need for good impartial news coverage; that a nation deserves access to programmes that reveal truths about themselves and the world. But mostly they would argue too that if that is what the BBC is to provide, it can be slimmed down, the corporation can lose the need to make its Doctor Who and Strictly Come Dancing, its populist forays can be taken care of by ITV, whose audience share would concomitantly rise, narrowing its dreaded gap, while money would be freed from retrenching the BBC’s ambitions in the digital world, in film-making, in popular TV, in sporting occasions, money that could create better PSB programming and allow Channel 4 access to money that would spare us more The Boy Whose Testicles Play The Harpsichord.
Or perhaps a PSB system can be implemented on the American model of public subscription, or on the New Zealand and Singaporean models, based on a kind of central funding body. Neither of these can really be deemed especially successful, but again they free up money which can be thrown at as much public service broadcasting as anyone wants, and let real commercial players get on with making real commercial stuff.
But what would that BBC then be? Who would watch it? How could an audience be brought to a channel that showed nothing but worthy programming, no matter how excellently produced. Isn’t the whole point of the BBC as a major channel, a real player in TV production across the spectrum of genres and demographics, isn’t the whole point of that BBC its ability to draw audiences into PSB programming by virtue of their loyalty and trust in a brand that provides entertainment, pure and simple? Isn’t the slide scheduling from BBC4 to 2 or BBC3 to 1 an example of that, just as it can be from BBC2 to 1? I have been involved in programmes that have made that journey. Who Do You Think You Are? started on 2 and went to 1, like Have I Got New For You and a documentary I made recently on Gutenberg started on 4 and then screened on 2, getting I am told very good figures indeed, and staying in the top 3 on the iPlayer top ten for a week. It would not have been possible to get that audience, for what I am persuaded (well I would be) was an important and almost copybook example of PSB programming, without the cross channel trailing and station loyalty that the present all-encompassing nature of the BBC allows. In a sense the nature of the BBC as it is, ‘gives permission’ to all kinds of people to watch programmes they otherwise might not.
What is the alternative, a ghettoised, balkanised electronic bookshop of the home, no stations, no network, just a narrowcast provider spitting out content on channels that fulfil some ghastly and wholly insulting demographic profile: soccer mum, trailer trash, teenager, gay, black music lover, Essex girl, sports fan, bored housewife, all watching programmes made specifically for them with ads targeting them. Is that what we mean by inclusivity? Is that what we mean by plurality? God help us, I do hope not.
And anyway, cannot it not be understood that what we call ‘entertainment pure and simple’ is neither. It seems hardly necessary for me to rehearse the argument in comedy: Gervaise and Merchant, Lucas and Walliams, Mitchell and Webb, Catherine Tate, the Gavin and Stacey team, and before them Ali G, Steve Coogan, you name them, they all developed their arts over time, they all made minority failures, they all needed to be brought on. No one but the BBC could have made Blackadder, especially after the expense and relative failure of the first series. Does it count as entertainment or as public service broadcasting? Do we have to make a distinction? That’s the point surely. With all respect to OfCom and Barry Cox, and all the media analysts and broadcasting journalists who insist on one, do we really have to make a distinction?
I have to be personal again. I wanted to make a pair of films about bipolar disorder, did I have to believe that I was making a public service series? Could I not believe as I did, that I was making two television programmes that I hoped as many people as possible might watch? Just I would hope if I was making a drama or a comedy? Yes, those couple of films on manic depression may well have fulfilled a public service, one that could be uniquely followed up via the BBC’s resources on radio, on websites and on help-lines, but the gratifying large audience that tuned in, did they do so because it was public service broadcasting? How insulting to everyone concerned is that?
I was asked by the BBC to make this speech, if speech is the word. They hoped I suspect, but in no way insisted, that I would fight their corner against cuts, against the slicing of the licence fee: at the very least they expected I might make a case for the public service aspects of comedy, and for its importance and for the need for it to be nurtured and fostered. I have happy to do that, not out of eternal loyalty and belief in an institution that has, as much as any school or college made me who I am, but because I genuinely cannot see that the nation would benefit from a diminution of any part of the BBC’s great whole. It should be as closely scrutinised as possible of course, value for money, due humility and all that, but to reduce its economies of scale, its artistic, social and national reach for misbegotten reasons of ideology or thrift would be a tragedy. We got here by an unusual route that stretches back to Reith. We have evolved extraordinarily, like our parliament and other institutions, such is the British way. Yes, we could cut it all down and remake ourselves in the image of Italy or Austria or some other notional modern state. We could sharpen the axe, we could cut away apparently dead wood, we could reinvent the wheel, we could succumb to the natural desires of commercial media companies. Although I have an axe to grind on this, you should understand that it is personal not professional. Actually, if licence fee slicing and other radical plans do go ahead, I do not believe it would affect my career as either performer, presenter or producer, in fact I would probably profit more from the change. It is simply that I don’t want to live in a country that emasculates the BBC. Yes, I want to see Channel 4 secure, but I don’t believe that the only way to save it is to reduce the BBC. We can afford what we decide we can afford.
You know when you visit another country and you see that it spends more money on flowers for its roundabouts than we do, and you think … coo, why don’t we do that? How pretty. How pleasing. What a difference it makes. To spend money for the public good in a way that enriches, gives pleasure, improves the quality of life, that is something. That is a real achievement. It’s only flowers in a roundabout, but how wonderful. Well, we have the equivalent of flowers in the roundabout times a million: the BBC enriches the country in ways we will only discover when it has gone and it is too late to build it up again. We actually can afford the BBC, because we can’t afford not to.
Today, we announced a non-exclusive advertising agreement that will provide Yahoo! with access to our AdSense for search and AdSense for content advertising programs on their U.S. and Canadian web properties. In addition, we will work to enable interoperability between our respective instant messaging services allowing users better, broader communication online.
We are proud of the advertising technologies we have built, which show users a relevant ad whether they are searching for a specific item or browsing the internet. This arrangement extends those benefits to Yahoo! and its many users, advertisers and publisher partners. We currently provide similar services to sites like AOL and Ask.com as well as many other partners, and we work closely with all of our partners to ensure that our partnership drives their long term success.
Why did we make this agreement? Quite simply, we think it is good for users, advertisers and publishers. By offering Google's industry-leading technology to Yahoo!, the whole system becomes more efficient, and everyone benefits:
- Consumers will see more relevant ads when they are looking for information and browsing the web. And with interoperability between IM services, users will have easier access to even more of their contacts.
- Publishers currently in the Yahoo! Publisher Network will benefit from Google's advertising technology, potentially increasing the revenue they earn from their sites.
- Advertisers will have new ways to reach their target customers online more efficiently.
It is important to say what this agreement is not:
- This is not a merger. Rather, we are merely providing access to our advertising technology to Yahoo! through our AdSense program.
- This does not remove a competitor from the playing field. Yahoo! will remain in the business of search and content advertising, which gives the company a continued incentive to keep improving and innovating. Even during this agreement, Yahoo! can use our technology as much or as little as it chooses.
- This does not prevent Yahoo! from making similar arrangements with others. This arrangement is not exclusive, meaning that Yahoo! could enter into similar arrangements with other companies.
- This does not increase Google's share of search traffic. Yahoo! will continue to run its own search engine and advertising programs, and the agreement will not increase Google's share of search traffic.
- This does not let Google raise prices for advertisers. Google does not set the prices manually for ads; rather, advertisers themselves determine prices through an ongoing competitive auction. We have found over years of research that an auction is by far the most efficient way to price search advertising and have no intention of changing that.
The Internet is a healthy, competitive environment where content creators, advertisers and users come together to access information, communicate and create new business opportunities. We think this deal extends these benefits -- it's good for users, advertisers and publishers and good for the industry.
Fourteen summers ago Paula Scher designed a poster for the New York Shakespeare Festival that introduced a new identity for the Public Theater, a program that would eventually influence much of the graphic design created for theatrical promotion and for cultural institutions in general. Now, with the campaign for the 2008 Shakespeare in the Park productions (Hamlet and Hair), Scher introduces a refreshed identity for the institution.
For the updated identity, being produced in conjunction with a major renovation of The Public's multi-theater complex on Lafayette Street, the letterforms have been redrawn using the Hoefler & Frere-Jones font Knockout. The new system is more refined as it retains the active nature of the original, but provides more of a structure while the change from a vertical to horizontal orientation has the effect of making the logo more architectural.
This new graphic system can be seen in this summer’s Shakespeare in the Park posters that utilize the strict 90° angles of a De Stijl-inspired grid. Retained is the bold Victorian wood block type but now, the space is organized by angled printers rules, a distinctive throwback that adds structure while it references wood block type. “The energy of the identity is as active as ever, but it is a little more structured, a little more refined," says Scher. "After 14 years it's clear that the original identity had a lot of power, and while the system cannot return to that original, we can return energy to the form. It's a bit like New York—it needs to constantly be changing."
Scher has also designed the exterior scaffolding signage for the upcoming renovation by Polshek Partnership Architects and will be designing the environmental graphics for the new facilities. The mid-nineteenth century Renaissance Revival building has served as The Public's home since the theater moved into the former Astor Library in 1966 when Joseph Papp, The Public’s founder, saved the building from demolition.
Scher, who has served on the Board of Trustees for the theater, first designed the identity in 1994 when retained by The Public’s producer, George C. Wolfe. Responding to the organization's mission to provide accessible and innovative performances, Scher created a graphic language that reflected street typography in its extremely active, unconventional and almost graffiti-like juxtaposition.
The first logo Scher designed was an amalgamation of sans serif American wood type styles inspired by a demonstration of typographic weights featured in Rob Roy Kelly’s book American Wood Type. The logo was organized to emphasize the word “public” as that is the word that best expresses the spirit of the institution. The entire range of type can be read in the word as it transitions from the thick P to the thin C. The logo was urgent but accommodating, as elegant skeins of type bristled with one another. “The variety of faces and weights formed a kind of democratic action painting in the elements of the identity,” Scher has said.
The 1995 posters Scher designed for The Public Theater’s production of Savion Glover’s Bring in 'Da Noise, Bring in 'Da Funk featured the wood typefaces used throughout The Public's identity. The play's title and theater logos surrounded the tap artist in a typographical be-bop, like urban noise. And for the first time, advertising for The Public appeared all over the New York City landscape, from Chelsea to Harlem, in Times Square, at the Lincoln Tunnel, on city buses, and most fittingly, beneath one's feet on the sidewalk.
After this campaign, The Public’s typographic style popped up everywhere, from magazine layouts to advertising for other shows. In fact, the whole style of theater advertising changed and everything began to be displayed in blocky wood type in all caps. The Public's campaigns have had to continuously change to stay fresh in the city's highly competitive theatrical market.
The Public celebrated its fiftieth anniversary in 2005. That same year George Wolfe left and Oskar Eustis joined as artistic director. As part of the organization’s anniversary campaign, the identity was redrawn using the font Akzidenz Grotesk. The word theater at the bottom of the logo was dropped, placing even more emphasis on the word public and the organization as a whole, as opposed to a specific location (the theater building).
The 2008 identity is even more definitive as the letterforms are now capped by a right-angled period, while the functional sans serif typeface reasserts the theater's mission to provide affordable and accessible productions. To a certain degree, all three version of the logo share a common structure that in the dense spacing of the letterforms, as well as their variant widths and slightly exaggerated verticality, references the architecture of the city. It is this system that has made the logo particularly adaptable for renewal. “You can basically take any version of sans serif font, organize it in the same way and with the same proportions and it would be recognizable as The Public’s logo,” says Scher. "The system was designed to be flexible, because we knew it would need to be handled by individual designers over the years."
On the occasion of the launch of the refreshed identity, here is a look at 13 years of Scher’s posters for the New York Shakespeare Festival, now called Shakespeare in the Park. (Scher took one year off, 2002, when the campaign was designed in house.) The first design project Scher undertook for The Public was the campaign for the 1994 Shakespeare in the Park productions of The Merry Wives of Windsor and Two Gentlemen of Verona, and that first poster borrowed from the tradition of old-fashioned English theater announcements as well as the bold language of wood type Scher was developing for The Public identity. Over the years, the posters have built on that language in interesting ways that have often ended up changing the identity itself.
Individually the posters also tend to reflect what is going on culturally at the time, for example posters for the 1995 performances of The Tempest and Troilus and Cressida carried the political and promotional message “Free Will” that was not only an advertisement for the free performances, but also as rallying cry to arts supporters to exercise their public influence as that year a conservative Republican Congress was threatening federal funding of the arts.
The 1996 poster for the productions of Henry V and Timon of Athens afforded Scher some of the most playful typography of the series. "I call this poster simply 'The Vee,' because the big V held the whole poster together," she says.
Scher combined her trademark handwriting with wood type in the 1997 poster for On the Town and Henry VIII. The season represented the culmination of Papp's ambition to produce all of Shakespeare's plays at the Delacorte. The marathon took ten years and its success is noted on the left side of the poster.
The typography of the 1998 poster emphasized the melodrama of the two plays featured, Shakespeare's Cymbeline and Thornton Wilder's Skin of Our Teeth.
While winking at news headlines during the Clinton-Lewinsky scandal, the posters for The Taming of the Shrew and Tartuffe singled out the words "lust," "shrew" and "tart" in a degraded fluorescent red.
For the 2000 design of the poster for Winter’s Tale and Julius Caesar, Scher reversed form and did a deliberately pastel poster. The design also subtly related the state of print in the millennium—on the Web.
The 2001 poster for Measure for Measure and The Seagull doubled as a map of Central Park. "It took me seven years to realize that the park is the same proportion as the posters," says Scher.
In 2003, after the invasion of Iraq, a poster for Henry V featured a quote from the play (“We doubt not of a fair and lucky war…”). Due to budget constraints from the weakened economy, only one play is produced for the next two years.
The 2004 poster for Much Ado About Nothing was the only photography based poster and "the one I like the least," says Scher. But the lush image of the park at night perfectly captured the romanticism of the play.
Posters for the 2005 plays As You Like It and Two Gentlemen of Verona ushered in Akzidenz Grotesk as the identity's new principal font.
In 2006 the Akzidenz Grotesk was extended and “War” was declared for productions of Macbeth and Mother Courage and Her Children.
A corrective slate of the romantic comedies Romeo and Juliet and A Midsummer Night’s Dream in 2007 led to “Free Love" in the park and an Akzidenz Grotesk that was ardently italicized and provocatively rounded.
The 2008 poster for Hamlet and Hair introduces the identity in Knockout—and the skull of Yorick topped by a calligraphic mohawk.
אחי גילה לי שביוטיוב מסתובבים כמה קטעים מ"עמק הנהר האדום", תרגום עברי של שירי קאנטרי. זה כמעט אף פעם לא מוצלח, וכמעט תמיד מצחיק לאללה. קבלו כמה:

הוויקנד שעבר סימן עבורי את תחילתו של פרויקט מונומנטלי למדי: אני מוכר את כל אוסף הדיסקים שלי באיביי. כנראה שאשאר עם כמה מאות בודדות של כותרים יקרים ללבי, ועוד כמה שאף אחד לא רוצה, אבל בגדול זה הסיפור. נפטר מהדיסקים. איך קורה דבר כזה? יפה. פרט לזה שהטיטולים לא קונים את עצמם, והעובדה שאובסס חדש שכזה תמיד מגביר לי את כוח הגברא, יש סיבה נוספת, מאוד בסיסית, לפרויקט הזה: נמאס עלי סופית החרא הזה, דיסקים. לא יכול יותר לראות אותם מסתובבים לי בין הרגליים, טובעים באבק.
לדיסקים יש יותר מדי בעיות. עם המוכרות והמיידיות שבהן אין לחברות התקליטים שום דרך להתמודד. הדיסק הוא מדיה פיזית, מה שבהכרח יוצר שלושה חסרונות מהותיים בהשוואה למדיה הדיגיטלית נטולת הפלסטיק, במיוחד בכמויות גדולות: הוא תופס מקום, הגישה אליו איטית (פעמיים: מהחנות למדף ומהמדף לקומפקט), והוא עולה כסף. מקום, זמן וכסף אלה שלושה דברים שכולנו אוהבים לחסוך, אז קל להבין למה התחרות הזאת לא לגמרי הוגנת. כל זה, כאמור, טחון וידוע.
ועדיין, אני חושב שלדיסק היה סיכוי טוב לשרת אותי קצת יותר זמן, לולא הכשל הכי בסיסי שלו: מדובר בחרא של מדיה. הבעיה הגדולה של הדיסק היא חוסר היכולת שלו לייצר תחושת אינטימיות עם המשתמשים. בניגוד למוצרים ותיקים יותר שנמצאים גם הם בסכנת הכחדה מתמדת על ידי הטכנולוגיה - העיתון, הספר, וכמובן תקליט הוויניל - האינטראקציה עם הדיסק חסרה כל מימד של חמימות ורומנטיקה. חווית השימוש בו מנוכרת, ולא מתרוממת אל מעבר לשלוף ודחוף.
אם אני מחפש אשמים, זה קודם כל קופסת הפלסטיק הפסיכית הזאת - אולי הדוגמה הכי שכיחה לאנטי-פאטרן שאני יכול לחשוב עליה בעיצוב תעשייתי. באופן מדהים, אותו Jewel Case שהחזיק את הדיסקים הראשונים בתחילת שנות השמונים, ממשיך לשלוט בשוק הזה גם היום, כמעט שלושים שנה מאוחר יותר. לא ייאמן כמה פגמים יכולים להיות בחתיכת פלסטיק, שכל מה שמבקשים ממנה זה להחזיק חתיכת פלסטיק אחר וקצת נייר. השיניים נופלות, הכנפיים נשברות, המסיביות המוגזמת הזאת. פשוט טירוף.
מבין כל החלופות שצצו לאורך השנים (סקירה תמציתית יש כאן), הדיג'יפאק היה הכי קרוב לערער את ההגמוניה של הג'ול קייס. הוא באמת הפך את הדיסק לייצור הרבה יותר נעים. הפתיחה והשליפה ממנו קלות יותר, הלוק אלגנטי שבעתיים, ולמרות שרובה קרטון, האריזה עצמה עמידה בהרבה. אבל המחיר הגבוה של הדיג'יפאק הכריע את הכף לטובת הפלסטיק המסורתי. שזה אבסורד משוגע, בהתחשב בכך שהיום בטאוור אתה מוצא דיג'יפאקים של ראף טרייד ב-15 שקל החתיכה. חברות התקליטים העדיפו להמר על שיכלולים בקידוד הצליל והעמסה של עוד מוזיקה לתוך מארזי דה-לוקס - דברים שעבורם קל יותר לגבות כסף - מאשר להשקיע בשיפור המעטפת הבסיסית. היום כבר ברור שלאף אחד, פרט לכמה אודיופילים מטים לנפול, לא איכפת מאיכות הסאונד. הרי מלכתחילה למרבית האנשים אין את הציוד האלקטרוני או הפיזיולוגי להבחין בהבדלים הקלושים האלה (שספק אם קיימים בכלל במציאות).
מה שלמדתי על בשרי מהפרויקט הנוכחי, הוא שקל לי הרבה (אבל הרבה) יותר להיפטר מדיסק שמצוי בתוך Jewel case מאשר אחד שארוז בדיג'יפאק. באחוזים אני מעריך את זה במשהו כמו 80%. אני רציני, ומאמין שרוב צרכני המוזיקה ירגישו כמוני כשזמנ(כ)ם יגיע. הדיג'יפאק (כמשל. יש עוד סוגים של אריזות שעושים את זה) עושה מה ששלושים שנה של פלסטיק לא הצליחו לעשות. הוא מקרב ביני לבין הדיסק שבתוכו, וגורם לי לאהוב אותו יותר. אני גם יכול להשבע, וגם זה ברצינות, שאיכות הסאונד של דיסק בדיג'יפאק גבוהה יותר.
מה שכל זה בא ללמד אותנו לענייננו, הוא על החשיבות הגדולה של העיצוב - במובן הרחב שלו - גם במקומות שהם לכאורה המעטפת של המעטפת של המוצר עצמו (ולא לכאורה - חלק אינטגרלי מהמוצר). הנגישות, הידידותיות, האינטראקציות החלקות הם אלה שמרכיבים את הקשר הרגשי. זה הקשר שבסופו של דבר יכריע במעמד הסלקציה הבלתי נמנע, מי נשאר ומי נמכר.
ה- mashup של אתר "דירה דירה" עם מערכת המפות של סיסטמטיקס/מפה מעלה תקוות למרוץ חימוש וובשתיימי בתחום הדיור, ולאחריו, בסיעתא דשמיא, בשאר התעשייה המקומית.
למרות הנוכחות הנכבדת שלנו בתעשייה העולמית והניסיון שנצבר כאן, מעטים הם האתרים המקומיים המשלבים את נתוניהם עם נתונים של שירותים אחרים ומפיקים תוצר משותף בעל ערך מוסף. במקרה זה מופיעות הדירות שבמאגר הנתונים של "דירה דירה" על גבי המפה ומאפשרות לא רק זיהוי מהיר של דירות באזור מבוקש, אלא גם גישה נוחה לנתוני הדירות מעל גבי המפה.
כולי תקווה לראות עוד ועוד mashupים מקומיים ראויים ונשמח לתת להם במה בבלוג.

Arthur Magazine, June 2008
There’s two kinds of people asking me about the economy lately: people with money wanting to know how to keep it “safe,” and people without money, wanting to know how to keep safe, themselves.
Maybe it’s the difference between those two concerns that best explains the underlying nature of today’s fiscal crisis.
Is what’s going on in the economy right now really worse than anything that’s happened in the past few decades? Are we heading towards a bank collapse like what happened in 1929? Or something even worse?
On a certain level, none of these questions really matter. Not as they’re being phrased, anyway. What we think of as “the economy” today isn’t real, it’s virtual. It’s a speculative marketplace that has very little to do with getting real things to the people who need them, and much more to do with providing ways for passive investors to grow their capital.
This economy of markets was created to give the rising merchant class in the late middle ages a way to invest their winnings. Instead of actually working, or even injecting capital into new enterprises, they learned to “make markets” in things that were scarce. Or, rather, in things that could be made scarce, like land.
That’s how speculation was born. Speculation in land, gold, coal, food…pretty much anything. Because the wealthy had such so much excess capital to invest, they made markets in stuff that the rest of us actually used. The problem is that when coal or corn isn’t just fuel or food but also an asset class, the laws of supply and demand cease to be the principle forces determining their price. When there’s a lot of money and few places to invest it, anything considered a speculative asset becomes overpriced. And then real people can’t afford the stuff they need.
The speculative economy is related to the real economy, but more as a parasite than a positive force. It is detached from the real needs of people, and even detached from the real commerce that goes on between humans. It is a form of meta-commerce, like a Las Vegas casino betting on the outcome of a political election. Only the bets, in this case, change the real costs of the things being bet on.
That’s what happened in the housing market and the credit market—which, these days, are actually the same thing. Here’s the story, in the simplest terms:
Bush’s tax cuts and other measures favoring the rich led to the biggest redistribution of wealth from poor to rich in American history. The result was that the wealthy—the investment class—had more money to invest, or lend, than there were people and businesses looking to borrow.
The easiest way to bring more borrowers into the system—and to create more of a market for money—was to promote homeownership in America. This is precisely what the Bush administration did, touting home ownership as an American right. Of course, they weren’t talking about home ownership at all, but rather pushing people to borrow money tied to the value of a house. If people could be persuaded to take mortgages on homes, real estate values would go up for those already invested (like land trusts and real estate funds) and banks would have a market for the excess money they had accumulated.
In short, there was a surplus of credit in the system. Americans were encouraged to borrow in the form of mortgages, which created demand for the credit banks wanted to sell. In many cases the credit itself wasn’t even real, but leveraged off some other inflated commodity that the bank or investor may have owned.
Banks and mortgage companies invented some really shady and difficult-to-understand mortgage contracts, designed to get people to borrow more money than they could . Banks didn’t care so much about lending money to people who wouldn’t be able to pay it back, because that’s not how they were going to earn their money, anyway. They provided the money for mortgage companies to lend, and in return won the rights to underwrite the loans when they were packaged and sold to other people and institutions.
So a bank might provide the cash for a bunch of loans, but then get it back, plus a huge commission, when those loans were packaged and sold to someone else.
Lots of people take out mortgages, and housing prices rise. This is used as evidence to convince more people that real estate is a great investment, and more people buy into the housing bubble. Lots of these people put little or no money down, and buy mortgages whose interests rates are going to change for the worse. But they believe the price of their home is inevitably going to go up, and pin their futures on the idea that they can refinance their mortgage before their rate changes. Since the house will be worth more, the mortgage for what they owe should be easier to get; it will represent a smaller percentage of the new total cost of the house.
Of course, this was dumb. Banks didn’t really care (because they weren’t holding the bad paper) but the people investing in those “mortgage-backed securities” were slowly getting wise to the fact that many of the borrowers were in over their heads. What to do? The credit industry went ahead and lobbied Washington to change the bankruptcy laws. While corporations could claim bankruptcy and stop paying for their retirees’ health coverage, individuals would no longer be able to claim bankruptcy, and even if they did, they would still owe their creditors the money they borrowed, forever. The credit industry spent over $100 million lobbying lawmakers for the new provisions.
Then, just like the credit industry predicted, loans start going bad. (The industry labels these loans “sub prime” because they want to make it look like the borrowers were somehow less-than-respectable people. But the term really just refers to a less-than-respectable loan.) As homeowners default on their mortgages, housing prices start to go down. This, in turn, makes it impossible for people to refinance their mortgages when they thought they would; in fact, now many homeowners actually owe more on their home than the home is worth. How can you refinance a million-dollar loan on a house that is only worth half that? You can’t, so instead you have to hold onto the variable-rate loan that you foolishly bought from the predatory lender. The rate rises higher and faster than you can pay it.
Lenders go ahead and start foreclosing on properties, kicking out the mortgage holders who can’t pay. But this creates another problem: what to do with the house? It’s not even worth the outstanding portion of the loan, in many cases. And even if they can sell it, how to distribute the money? No one even really knows whose mortgages belong to whom, as they’ve been sold as parts of packages, again and again, to different lenders, pension funds, money markets…you name it.
This leads to what became known as the “credit crunch” or “liquidity crisis.” No one feels good about lending money anymore because so much of it was tied in one way or another to these bad mortgages. The creditors don’t want to take possession of all these foreclosed homes, and they turn to the government for help.
Under the guise of helping homeowners “stay in their homes,” the government starts bandying about various “relief packages.” The Treasury department and the Fed are actually taking a two-pronged strategy towards fixing the problem. One prong is cynical PR, and the other is just plain stupid.
First, they want to create the illusion that something is being done, so they talk about “superfunds” to bail out homeowners, freezes on rate hikes, checks mailed to every taxpayer, and other useless gestures. They do all this to appease angry consumers and consumer advocates because they won’t want real lending industry regulation (like what Barney Frank and other progressives are pushing for) to gain any traction.
Second, they want to make more money available to the creditors (banks), so they can keep lending money—because this is their business. So the Fed lowers interest rates again and again. Banks get more money, and guess what? We’re back where we started: with tons of money and nowhere to invest it! By lowering the “prime lending rate,” they simply add to the surplus cash that created the problem in the first place.
Of course, both measures serve to stave off panic selling, because it seems as though something real is being done. Homeowners may get a slight delay in the paralyzing rate increases on their mortgages, giving banks and creditors the chance to make a more orderly exit. They will bail from these mortgages while selling the artificially secured credit to the likes of you and me through money market accounts and other retail products. They just need time to make sure the real losses trickle down to someone else.
And remember: this whole mortgage fiasco is just a little preview of what happens next year when the credit card industry faces the very same self-imposed “crunch.” In the case of mortgage lenders, at least the terms of the loans were disclosed. Credit card companies—which are some of the very same banks that are in the mortgage mess today—are busy rewriting their policies, increasing rates, and adding fees to the policies of people already in debt to them.
You know those little ‘inserts’ in your credit card bill? Read them, and you’ll find out, like I did, that some credit card companies have begun charging interest on your purchases from the moment you make the purchase. You pay finance charges even if you pay your whole bill every month. Most people carry big balances, so they won’t notice the additional charges, or at least that’s what the credit card companies are—quite literally—banking on.
* * *
After a certain point, consumers just won’t be able to pay their bills. Even though they’ve paid the cost of their purchases several times over, they’re simply buried in interest and interest on the interest, sometimes compounding at a rate of 30 or 40 percent per year. The creditors know this, which is why they’ve sold a lot of this debt to other banks, pension plans, money market funds…you get the picture: the kinds of places where we invest our retirement money. The banks invested in us; we were the assets. Now that we’re about to go broke, they’re busy selling us to other financial institutions in a game of musical chairs that will cost the last debtholder a lot of money. Of course, unless we can convince some foreign sheiks to buy some lousy US assets with their oil money, that last debt holder will end up being you and me.
Over the past few months I’ve spoken to top strategists at some of the biggest banks in the world, and they share my perception of the scenario. Most of them are “holding cash” as their main investment strategy, spread out over a few of the major currencies. Those making money are doing so by short-selling shares of other companies in the same finance industry that they supposedly work for.
The bigger picture, of course, is that speculation just worked too well for too long. The disparity between the market values and real values (rich people and poor people) got too large. Every asset class, even money itself, got too expensive. We became more valuable for our borrowing power than our labor—which also meant there was no way to work off our debt. Meanwhile, the people using reality as an investment vehicle have overwhelmed the real economy on which their “structured investments” are based.
Sure, this has happened before. It’s just that, traditionally, when wealth disparity got too great and there wasn’t enough money in the right places, the wealthiest bankers temporarily suspended their greed to bail out the system. Or progressive tax policies opened corporate coffers, permitting a “New Deal” that employed people while rebuilding the infrastructure required to make real things and provide real services to citizens.
Today, however, such temporary restraints on greed are systematically untenable and philosophically unthinkable. Conservatives are still so angry about New Deal reforms of the 1930s that that they have infused politics and banking with an economic ideology that sees any regulation of worker exploitation or predatory investment as anti-capitalist, anti-American, and even anti-God.
So instead we are the beneficiaries of “wink” reform: stuff that’s supposed to make us feel good while reassuring the speculators that their interests will remain paramount. A few hundred dollars mailed to every American family creates the illusion that government is lending a helping hand, but this money is not redistributing anything. It’s being taken from the same people who are receiving it, in the hope that they’ll just pump it back into the system at Wal-Mart or the Exxon station.
Whether the coming economic crisis will be deep or shallow is left to be seen. We may be at the start of the kind of depression our grandparents lived through in the ’30s, or we may simply experience what our parents lived through back in the ’70s. Foreign investment trusts may come in and buy our biggest banks and turn us into global citizens through the very World Bank policies we were hoping would turn all of them into US vassals.
Whatever the case, the best thing you can do to protect yourself and your interests is to make friends. The more we are willing to do for each other on our own terms and for compensation that doesn’t necessarily involve the until-recently-almighty dollar, the less vulnerable we are to the movements of markets that, quite frankly, have nothing to do with us.
If you’re sourcing your garlic from your neighbor over the hill instead of the Big Ag conglomerate over the ocean, then shifts in the exchange rate won’t matter much. If you’re using a local currency to pay your mechanic to adjust your brakes, or your chiropractor to adjust your back, then a global liquidity crisis won’t affect your ability to pay for either. If you move to a place because you’re looking for smart people instead of a smart real estate investment, you’re less likely to be suckered by high costs of a “hot” city or neighborhood, and more likely to find the kinds of people willing to serve as a social network, if for no other reason than they’re less busy servicing their mortgages.
The more connected you are to the real world, and the more consciously you reject the lure of the speculative ladder, the less of a willing dupe you’ll be in the pyramid scheme that’s in the process of collapsing all around us at this moment.
Think small. Buy local. Make friends. Print money. Grow food. Teach children. Learn nutrition. And if you do have money to invest, put it into whatever lets you and your friends do those things.
I made this for truck drivers and the blind, but you might enjoy it too. I tried to read it in a way that would make it impossible for you to not get me.
The new MGMT album, Oracular Spectacular, is also pretty enjoyable.

Which is the better album, mine or theirs? Well, if we are judging by length, mine is 5 hours long, so mine wins - but we might not have been judging by length. If judged by yellowness, I also win. But if judging by number of young men in feathers and scarves on the cover, I lose. (Unless you think of the word “Unabridged” as a young man?) I also lose on danceability.
It’s a tie. Go to iTunes and get them both.
For the past few months, the Office Labs group at Microsoft has been hard at work, prototyping a number of community-oriented projects. As of today, these projects are no longer shrouded in mystery. Head on over to the Office Labs site to check out what’s available!
Office Labs is headed by Chris Pratley, who is widely known as the father of OneNote. Chris describes his new assignment as “a group of designers and developers that collect ideas from all over Microsoft and build working prototypes of the most promising of these ideas to see if they work as well as we hope they might.”
To be clear, Office Labs isn’t a showcase of alpha or beta products or services. Instead, it’s a collection of current and ongoing experiments. “Concept testing is what this site is all about,” says Chris in his welcome post, which you can read here.
At the heart of these tests and experiments is the community of Microsoft Office customers, who are encouraged to participate and share ongoing insight and feedback with each other. There’s much to check out, but OneNote users may find the following two Office Labs projects of particular interest:
Community Clips
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Find "how-to" videos about Microsoft Office products, made by people like you. You can download a free screen recording program to create and share your own demos and tutorials with other people in the community. The videos you share on the Community Clips site can help others learn and master their favorite Office programs and features (think YouTube for Office Help). To view the current catalog of clips and to download the free desktop recorder, visit the Office Labs home page and then follow the links.
InkSeine
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If you happen to be using OneNote 2007 on a Tablet PC, check out how InkSeine tailors the Tablet PC interface to pen input and uniquely combines inking with searching. The tool fades into the background so that you can focus on capturing your ideas, sketches, and creative thoughts. To see how InkSeine complements OneNote on Tablet PCs, visit the Office Labs home page and then follow the links to the free download.
Projects on Office Labs will be updated and supplemented over time, as additional Microsoft team projects and experiments are deemed ready for their close-ups. Be sure to bookmark the Office Labs site, create an account, subscribe to the blog, and share your honest opinions and ideas with the creators and with the other participants of the Office Labs community.
For a bit of OneNote nostalgia, head on over to Chris Pratley’s OneNote blog, which debuted back in January of 2004 and still draws a large following despite Chris’ new focus. Chris (and OneNote) are also prominently featured in this news story on c|net today.
Last Wednesday, I gave a talk in Palo Alto as part of the MacArthur Forum "From MySpace to Hip Hop" alongside the rest of the Digital Youth Research Team. I'm still waiting on the videos and as soon as I have them, I will post them. In the meantime, I thought that I'd share my crib from the talk. For those of you who know my work, much of this will be familiar. Still, it's a pretty good overview of my project. Enjoy!
UPDATE: The videos are now up on YouTube: MySpace to Hip Hop, A MacArthur Forum, 04.23.08
talk research macarthurLast Wednesday, I gave a talk in Palo Alto as part of the MacArthur Forum "From MySpace to Hip Hop" alongside the rest of the Digital Youth Research Team. I'm still waiting on the videos and as soon as I have them, I will post them. In the meantime, I thought that I'd share my crib from the talk. For those of you who know my work, much of this will be familiar. Still, it's a pretty good overview of my project. Enjoy!
UPDATE: The videos are now up on YouTube: MySpace to Hip Hop, A MacArthur Forum, 04.23.08
talk research macarthurOn April 12, I gave the keynote at the IA Summit. It was my second time keynoting this event and a real honor for me. The audience was great and it lead to some very interesting discussion, both at the conference and on blogs and discussion lists everywhere.
I’ve posted the slides above and have synched it up with audio from the conference. (Unfortunately, there was a mic-input problem during the recording and they ended up using the built-in mics instead of the sounds system. So, the recording is noisy and unintelligible in places. Sorry about that.)
Here’s the description of the talk:
Journey to the Center of Design
User-centered design was born in the 1980s, amidst a world filled with frustration with blinking VCR clocks and computer command lines. Up until this time, developers focused on making the devices work, giving little heed to how they’d be used. Terms like “user friendly” and “easy to use,” buzzwords for the UCD movement, soon became as common as “new and improved” on laundry soap.
Fast forward 25 years and it now seems the foundations of user-centered design are now disintegrating. Notable community members are suggesting UCD practice is burdensome and returns little value. There’s a growing sentiment that spending limited resources on user research takes away from essential design activities. Previously fundamental techniques, such as usability testing and persona development, are now regularly under attack. And let’s not forget that today’s shining stars, such as Google, Facebook, Twitter, and the iPod, came to their success without UCD practices.
Is it time for user-centered design to evolve into something else? Or is there something else happening in our world of experience design that makes UCD obsolete? Should something else occupy the center of design?
These are just the questions that this year’s keynote presenter, Jared Spool, likes to answer. Especially after a few drinks. And while a Saturday morning keynote may seem early for the kind of heavy drinking these particular questions demand, Jared will have just arrived from Italy, a nation with a long tradition of philosophical intoxication. This will set the perfect stage for an entertaining and insightful presentation to open our conference.
We guarantee a journey that shouldn’t be missed.
You can download the slides (without audio). On the Slideshare site, you can view this presentation full screen to see the details.
What do you think of this presentation?
What really fosters creativity in a ‘creative’ workspace? Anil Dash asked his readers as well as several innovators in the tech industry, including




